film club, dating & an app
cinemaconnectionsgamesevent mechanicsmini app“zhivotina”
my role: concept, community, product, mechanics, team, launch
01 principlecinema is just
the reason
to show up
the reason
to show up
creative producer, marketer, project lead
I shape, build andlaunch projects
independent creative producer for launches, shows, media and new products
format, people, production, launch
shows & mediabrands & productscreative talentdigital
tap me01 / 03
dashhkuns
selected work
less talk
here’s what I’ve actually built
a dating reality show in five days
1 bride5 groomschallengescastingpartnersshot in 5 days₽0 production
my role: format, casting, partners, production, promotion
02 principlecasting matters
more than
decor
more than
decor
cinematographer as a product
positioningwork selectionwebsiteofferlead generation
my role: strategy, positioning, website, sales, lead generation
03 positioning
portfolioshould sellbefore the first message
worksiteinquiry
proof
talk is cheap
here’s the proof
from idea to pilot shoot day
people directly managed
markets and local contexts
cities in offline projects
case study / smile park
marketing is rarely
just marketing
growth was not blocked by media alone: budget allocation, on-site operations and pricing were all part of the problem
treated marketing, park operations and pricing as one system instead of three separate workstreams
+30% revenue in summer 2024 vs summer 2023, roughly ₽100m in additional revenue
how I think
if marketing isn’t the problem
I won’t prescribe more marketing
I look at the whole system: product, pricing, team, operations, marketing, sales and launch. every project needs a strategy, every strategy needs a pipeline, every pipeline needs a next move
what I can build
when the brief gets messy
that’s my cue
how I work
less talking in circles
more getting it off the ground
shape it
problem, audience, mechanics
build it
people, money, production
launch it
deadline, release, iteration
about me, briefly
a marketer and team lead who went way too deep into creative production
audience, people, money, visuals, real-world launch
half-baked is fine